The in efficiency of monopoly Essay Example for Free

The in efficiency of monopoly Essay The monopolist produces a lower output and sells it at a higher price than would a compe ve industry† a) Brie? y explain the equilibrium posi? on of the monopolist. Use your analysis to show what is meant by this statement Monopolies are described as Price Makers, and are therefore the theore? cal extreme opposite of a perfectly compe ve %rm. Like perfectly compe ve %rms the Monopolist will seek to maximize pro%t and produce where MC=MR. The monopolist however faces much less compe on if any and therefore can a+ord to restrict output and charge a higher price. In this way The monopolist can earn abnormal pro%t in both the short and long run. In the long run perfectly compe ve %rms are both alloca? vely and produc? vely e-cient. The monopolist is Alloca? vely ine-cient since they do not produce all units up to the point where the social bene%t gained from the unit is equal to its social cost. They restrict their output in order to keep prices high. They produce where MC=MR regardless of the cost to society in terms of dead weight loss or community surplus. They are also produc? vely ine-cient since they Do not operate on the lowest point of the average cost curve. They operate at the pro%t maximizing output of MC=MR. Unlike a perfectly compe ve %rm the Monopolist faces a downward sloping demand or AR curve and a MR curve that is twice as steep. Regardless of monopoly power they must lower their prices to sell more. If they operate at the minimum point on the AC curve pro%ts may fall as prices will have to be reduced to sell this extra output.

Iceberg As Metaphor For Life :: essays papers

Iceberg As Metaphor For Life The poem " The Iceberg" by Sir Charles G.D. Roberts was written in 1931 when Roberts was 71 years old. When one is amidst old age a person tends to reflect on life. Experience of the past come to mind and you begin to reflect more on birth and death. This poem is an interpretation of Roberts's reflection on life and death and his course throughout life. The poem "The Iceberg" is a metaphor for life, it is the voice of something that has approached the end and is facing death with the peacefulness of calm waters but with the forcefulness of a massive iceberg. What makes the poem more personal is that it is written in free verse. Free verse is known as "open form" verse. It is printed in short lines rather than continuity of prose, it differs because its rhythmic pattern is not organized into meter. Most free verse also has irregular line lengths and lacks rhythm1, all of which this poem possesses. Writing the poem in free verse allowed the poet to express himself fully and without any limitations. This coincides with the poem being written in the modernist period, which was first and foremost an era in which all traditionalist literary forms of the 19th century were abandoned. Roberts had many philosophical influences and they are clearly seen in his poetry. The iceberg can represent the human consciousness and the three levels (id, ego and the super ego) which in psychology are often put into a iceberg like diagram. Throughout the poem the reader should realize that the iceberg is a metaphor for life and the human form. Essentially we are like the iceberg in which only the tip is showing. Therefore the iceberg in the poem becomes a human life form and is personified in that it is able to think and speak on a human level. "The Iceberg" leads the reader through the road of life, its very much like a map outlining the many hardships and stages the human form and psyche will go through . The poem is most of all a reflection of Roberts coming to terms with the possibility of death and the memories of childhood and birth. The poem starts with the birth of the iceberg as it is "spawned" from something larger.

Basic Marketing Plan- Cell Phones Essay

We are the #1 maker of cell phones in the world and we are also aiming for the top of the nascent mobile Internet market. Our products are divided primarily between three divisions: devices (handheld device manufacturing); services and software (consumer Internet services and products); and markets (supply chains, sales channels, and marketing). Our wireless network products business is operated in partnership with Siemens as Nokia Siemens Networks; the joint venture is the #3 player in the wireless networking equipment market behind Ericsson and Alcatel-Lucent. STRENGTHS AND WEAKNESSES THREATS AND OPPORTUNITIES MARKET STRATEGY Our goal is to re-emerge into the US Market by re-inventing our marketing mix and strategy. The first step will be to revamp our image in the US by altering the current perception of our phones. We need to reposition ourselves in the marketplace as the leader in high quality, contemporary phone devices. When deciding how we would re-invent ourselves we looked at several options. The first option we explored were licensing agreements with other phone manufacturers. We decided not to choose this option because of the strong manufacturing channels we already have in place all across the globe. We also did not want to risk having our name associated with phones that were not of an extremely high quality for fear that this could lower our reputation in the US even more. Another option we evaluated was to enter into a partnership with a DSL phone service provider such as Vonage. We were exploring the option of developing a new break through Voice of IP service but after discussion we deciding this would not allow us to focus on our core products, which are handheld devices. POSITIONING STATEMENT In the US we are currently perceived as a cheap, outdated phone that is only suitable for the very young or the very old. To the Savvy and Technologically inclined consumer we are seem as an overly simplified phone that doesn’t have all of the latest features. Most often the US consumer is not willing to pay top dollar for a Nokia phone so they only get one if it’s given away free with a contract. This perception of us needs to change. We need to reposition ourselves as the world’s leader in handheld cellular devices. We need to expose consumers to our new phones with break through features. We need to bring back consumer confidence so that they believe our phones are stylish, durable, reliable and top quality. We also want consumers to feel as if Nokia is a strong brand name with longevity in the market. We don’t want our phones to be seen as outdated and obsolete so we need to show the US how strong and advanced we are in the R&D department. TARGET AUDIENCE In order to reposition our brand in the US Marketplace we will focus on three specific target audiences. The first being Young Adults aged 17 to 24 and the next being business professionals aged 25 to 40.We will attract men and women alike with various elements that should appeal to both sexes. Our goal will be to launch 2 different campaigns that will gain attention from people in these age groups but from a diverse range of racial backgrounds. The campaigns will be launched nationwide and will focus on showing Nokia in more of an American light with and American attitude. We will go after high school and college students who are interested in having the newest and coolest phone on the market. They will be from an upper class background and influenced by the hot new trends in the fashion, music and technology industries. They will be very image conscious and they want to show that their phone has the newest features. They will be fun loving and exciting individuals with eager and fast paced attitudes. Next we will focus on attracting young and mature professionals aged 25 to 40. This group will be more conservative and business oriented. They will be driven by work and are hoping to move up the corporate ladder. They will typically be from the middle to upper class and highly status conscious. They will not be sensitive to prices, as they will view the phone more as a business tool rather then an accessory. PROMOTION Given the Business objective of re-emerging in the US market and of boosting Nokia’s overall awareness and image as an inspirational brand we will drive the overall brand image through several mediums. Our primary media will be television commercials and our secondary media will consist of magazine ads and sponsorships. We hope to attract the new target audience of 17 to 24 years though the arena of music and television. We will sponsor music concerts and run commercials on cable networks such as MTV and VH1. We will promote sweepstakes were concert tickets and CD’s are given away free To attract our second target audience we will advertise in magazines such as Newsweek and Business Weekly in order to introduce our new phone to in a mature light. We want to appeal to business professionals who are looking to establish themselves and we want them to believe that our phone can help them achieve their goals. PRODUCT STRATEGY Our new product strategy will be to introduce the new Wimax technology to the US through our new phones. In order to take advantage of the Wimax techonology we will need to team up with Sprint who has developed the new faster wireless network. Our new phones will be the only ones available that can access the network at speeds 3 times as fast as 3G. Nokia will receive subscription fees from Sprint while selling the phones to them as a profit. The new technology will allow people to receive internet connection speeds on their phones that are as fast as their cable modems at home. NEW SLOGAN, NEW LOGO With our new phones and our new technology there will also be a new slogan. For the new campaigns we will emphasize that our two new phones are both $200 so the phrase we’ll use will be Two for Two. We will also use the slogan â€Å" Replace your laptop with your Nokia†

The Importance of Fashion in the Modern World - 897 Words

Fashion is something that keeps on changing and because of its change, fashion effects our lives nearly in every aspect like language, furniture, homes, cars, clothes, food and many other things. There are trendsetters and trend followers with different degrees of adaption but here trend is a broader term pertaining to style design, deriving from cultures, social, or many other factors of which fashion is a manifestation. Fashion has become one of the most important aspect of life in today’s life. Fashion has become central to modern life; drives the economy, influences tastes, defines individuals and groups, mediates communication, fulfils contrasting needs and desires. It turns out that celebrities’ seeming love for the fashion industry actresses wearing dresses or sitting front row at fashion shows might not be so genuine after all. Designer Nicole Farhi broke a long standing secret in the fashion world: that celebrities are paid to attend fashion shows and wear des igner garments. The Daily Mail reported that pop stars are paid close to $100,000 to lend their celebrity to high end fashion shows for the last 25 years. The term fashion seems very close to the term trend. Earlier discussion elaborated on both fashion and trend as a constant process of change, in which novel ideas which represent the spirit of the times, i.e. the Zeitgeist (which may manifest in dress, products, style or messages), emerge, become adopted and spread through the population through humanShow MoreRelatedIs Fashion Important1379 Words   |  6 PagesIs Fashion Important? Fashion means a general term of a famous style or practice; this is more especially in clothing, footwear, makeup, body piercing, and furniture. Also fashion may refer to a very distinctive and more often habitual trend speaking of the style which one dresses, as well as in prevailing styles in behavior. Fashion may also refer to the newest innovations of textile designers. 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